Alice founded Hall Couture in 2014 which is a collaborative working space dedicated to contemporary fashion in Paris. Through her activities she is aiming at encouraging talented creative entrepreneurs and innovative visions responding to the contemporary world. She is one of the founders and main contributors of La Fashiontech association in France as well as the FashionTech Week Paris event.
She will be presenting Hall Couture and sharing her experiences at the contact of the new generation of creators and discussing about their future. She will be sharing economic principles applied in the fashion area with practical examples and also about the relevance of mutualisation and sharing the traps she has identified while living close to fashion entrepreneurs and the solutions to avoid them. She is really focused on creating ideal conditions for the best fashion projects to emerge.