Marco is an independent fitness and wellness industry expert, strategist and advisor. As the former Chief
Strategy Officer at Polar, he has over 18 years of experience in the global fitness tech and industry leadership
pioneering many category firsts. He has broad collaboration experience with an extensive network of
publicly traded global sports and wellness brands, as well as small innovators. Marco is based in Finland and
advises various international companies and investors that are operating in or have interests in the category.