Michaela Schicho is the founder and CEO of sticklett.com, a trendsetter company of connected fashion for kids. During 18 years of working experience as software engineer and creative designer, she was rewarded with several design awards. After graduating at the University of Klagenfurt in computer science, she has been working in research of bioinformatics and medical information systems for 5 years. In 2014 her two children were the initiator for starting the new career in smart clothing, covering areas from lifestyle up to high sophisticated E-health wearables.
Stickletts vision and solution connect fashion, IT and E-health with removable appliqués. Their smart and cute ladybug appliquè is applied to a special undershirt for kids. The appliquè has integrated sensors for measuring body temperatur, breathing and activity, and communicates with the smartphone via the internet. The Problem: SID still causes 40% of deaths in the first years of babies life. More than 800.000 parents in the german speaking countries are afraid of their baby dying. And until the age of ten a child suffers from an average of 8 infections per year. For parents that means 72 million days and nights filled with fever, febric convulsion, dyspnea, sleepless nights and loss of energy. Solution: They could get informed in time and get alerted in case any critical situation occures. E.g if the baby stops breathing or the temperature increases quickly – the smartphone rings. So, we keep watch and parents start the appropriate treatment with less complications and happy children.